In honor of this year’s International Women’s Day, Apple is once again hosting a variety of different elements to help celebrate and honor women across the globe.
That includes a new partnership with the “Girls Who Code” effort, along with brand new, exclusive Today at Apple sessions and much more. The celebrations will be taking place throughout the month of March, and Apple will not only be working in its Apple Stores to promote learning how to code, but also promoting stories of creative types all over the world.
“As part of its community education initiative, Apple is partnering with Girls Who Code to support new coding opportunities for girls and young women in the US. Using the Everyone Can Code Curriculum, 90,000 girls and Girls Who Code Club facilitators in all 50 states can learn to use Swift, Apple’s easy to learn programming language that hundreds of thousands of apps are built with. Swift training will also be provided for club leaders to help expand the number and reach of coding clubs. Apple supports educational opportunities for students of all ages and backgrounds, and advocates for girls’ right to access the same learning opportunities as their male counterparts through its Developer Academies, Everyone Can Code curriculum and work with the Malala Fund and National Center for Women and Information Technology.”
Beginning in March, Apple will host “Made By Women” Today at Apple sessions. Unfortunately, the workshops will only be available in a select number of cities: Kyoto, Japan; Singapore; Hong Kong; London, England; Milan, Italy; Paris, France; Dubai, United Arab Emirates; San Francisco, California; Chicago, Illinois; New York City, New York; and Los Angeles, California.
That’s not all, though. Apple Watch owners will also be able to earn an exclusive badge and iMessage stickers for completing a specific workout on March 8, which is International Women’s Day. Owners will need to complete a walk, run, or a wheelchair workout to earn the rewards.
Finally, Apple will also be using its App of the Day category to promote women:
“In March, the App Store will celebrate the creative women at the forefront of apps and games. Every App of the Day featured in the US will highlight an app founded, developed or led by a woman, including Bumble, TheSkimm and Stitch Fix. Every Friday during the month of March, go behind the scenes on the App Store Today tab with women like Lisy Kane, a game producer and co-founder of the startup Girl Geek Academy, which aims to bring more women into gaming and tech. On International Women’s Day, App Store customers will also be treated to special collections highlighting games featuring Marvel’s iconic female superhero, Captain Marvel.”
Apple Music will be doing the same thing as well:
“Throughout the month, Apple Music will be featuring some of the most visionary women in music with highly curated playlists and editorial packages, and Beats 1 will host a 24-hour takeover with shows programmed to highlight inspiring women.”
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