According to Apple’s CEO, Tim Cook, the biggest contribution the company will have moving forward is improving people’s health”. So health-related aspects are going to continue to get a major focus moving forward.
Apple’s Health app was a step in the right direction. And now we’ve got the watchOS 5.1.2 release earlier this week that brought with it the ECG app for the Apple Watch Series 4. Health is definitely a big deal for Apple, so it might not be a surprise that the company is making strides in other areas related to this endeavor as well.
According to CNBC, Apple has hired the former Chief Executive Officer of Mango Health, Jason Oberfest. The report indicates that Oberfest will be looking for new ways to maximize the company’s technologies and innovations, as it relates to the health market and health-related features in its products. However, the specifics are still unknown at this time.
Mango Health is an app that is designed to help users track taking their medications. This is one area that Apple could certainly expand upon:
“One of the people familiar with his move said that Oberfest will look into opportunities for Apple in the medication adherence space, meaning helping people take their medicines on time. When people don’t take their meds, that costs the U.S. health care system between $100 to $289 billion a year. For that reason, a lot of start-ups are focusing on finding ways to help people adhere to their prescriptions.”
With so many devices out there in the wild, Apple sees it as a responsibility at this point to try and help people stay fit and healthy. This is not just an Apple viewpoint, either, as a lot of companies, including Google, see fitness and health as one of the most important elements to tackle right now. I think it’s safe to say that Apple’s efforts so far have been pretty good.
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