Unboxed Therapy loved sticking it to Apple on September 19th when he talked about Apple’s iPhone XR. His segment was titled “The iPhone XR is Depressing.” The new iPhone XR, according to Lewis Hilsenteger, owner of Unbox Therapy, has the same screen resolution than the iPhone did back in 2010. He mocked the XR for not being able to run a 1080 YouTube video. Hilsenteger said that the Xiaomi Pocophone that sells for $300 offers a display with 1080p so what was Apple’s problem not delivering 1080p for its $750 XR display?
During Apple’s iPhone event, SVP of Worldwide Marketing Phil Schiller played up the 2436 x 1125 resolution on the iPhone XS that supports Dolby Vision and HDR10. Schiller said user’s photos would be so much better on the super retina displays with 60% greater dynamic range. When marketing the iPhone XS, high resolution is a big thing in showing how the display is the best on the planet. Our cover graphic shows Phil Schiller’s iPhone XS slide.
But who really cares right? Phil Schiller thinks resolution is no big deal. Schiller told Engadget’s Chris Velazco that he thought the only way to judge a display is to look at it because your eye can’t discern individual pixels unless you press your face up right against the glass. “If you can’t see the pixels, at some point the numbers don’t mean anything. They’re fairly arbitrary.”
So why did the Senior VP of Worldwide marketing stand on stage during the iPhone event rattling off the iPhone XS’s great Super Retina display specifications like they really mattered when they don’t when you boil it down to the flippant attitude that it really doesn’t matter if you can’t see it.
When marketing the iPhone XR, it’s a whole different marketing story where resolution really isn’t that important. Which Phil Schiller are we to believe?
If you don’t like the flippant Phil Schiller, you can always check out super geek Renee Ritchie’s explanation of the screen resolution of the XR. Warning, his explanation may shed some light on the subject if you don’t die of boredom waiting for him to get to the point.
At the end of the day, Joe consumer just wants 1080p resolution without the headache of drinking logic through a straw. Whether this issue will actually hurt iPhone XR sales is something only time will tell.
To read more from the Schiller interview, check out the full Engadget report here.