Photo by Apple
“There’s more in the making,” says Apple’s cryptic (and customized—check them all out!) invitation to media outlets, announcing an event in Brooklyn on 30 October 2018. If you didn’t receive a custom invite, don’t worry, Apple will be streaming it for the rest of us.
Apple just released new models of the iPhone and Apple Watch, and updated the MacBook Pro line in July. So what might Tim Cook and company unveil at this event?
- iPad: It has been over a year since we’ve seen a new iPad Pro (see “Apple’s 10.5-inch iPad Pro Aims for the Sweet Spot,” 10 August 2017) and over 6 months since the last non-Pro iPad (see “Apple Releases Sixth-Generation 9.7-inch iPad with Apple Pencil Support,” 27 March 2018). Thus, a new iPad seems likely. Bloomberg, whose coverage is being led by the reliable Mark Gurman, points to a new iPhone X-like iPad Pro with Face ID. We haven’t been hearing complaints about the current iPad Pro line, but larger screens and Face ID would be welcome. (An updated iPad mini would be even more welcome for some, but we hold out little hope for that.)
- MacBook and/or MacBook Air: Neither model has been updated since 2016 (see “Apple Updates 12-inch MacBook, Bumps MacBook Air RAM,” 19 April 2016), and even then, the MacBook Air was woefully outdated and the basic MacBook never truly up to snuff. Bloomberg suggests Apple is looking to replace the MacBook Air, which would be appreciated by those who prefer smaller and less expensive laptops.
- Mac mini: The Mac mini has stagnated for 4 years (see “Apple Launches iMac with Retina Display, Refreshes Mac mini,” 16 October 2014), and even then it wasn’t much of an upgrade from the 2012 model. But the diminutive Mac saw a sign of life last year when CEO Tim Cook mentioned it in an email message (see “Tim Cook Calls the Mac mini “Important,” 23 October 2017). Details are scant, but Gurman claims the new Mac mini will be focused on professionals, with new storage and processor options, likely with higher prices. Apple’s track record with the Mac mini has been so poor that we’re concerned a new model won’t have an attractive spot on the price/performance curve.
- iMac: We saw iMac updates last year (see “2017 iMac Configuration Quirks: Don’t Get Burned!,” 12 June 2017) and the iMac Pro hit the shelves at the end of the year (see “Apple Releases the iMac Pro,” 15 December 2017), so we don’t expect much, if anything, iMac-related at the event. At most, we might see a quiet spec bump for faster processors.
- Mac Pro: The rethought Mac Pro isn’t due until 2019, but it’s possible that Apple will say something about it at the event (see “New Mac Pro Slated for 2019; May Be Modular,” 6 April 2018).
What are you hoping to see at the event, likely Apple’s last for several months? Let us know in the comments!
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