Talk of Apple being close to acquiring Shazam hit the wires in December 2017. Then in February Europe’s Antitrust Commission stated that Apple’s acquisition of Shazam could have an adverse effect on European competition and had to investigate. Then earlier this month the EU Commission gave Apple the green light because it wasn’t going to reduce competition in the streaming music business. Today, Apple finally stepped out and announced that it had completed its acquisition of Shazam, one of the world’s most popular and highly-rated music apps, used by hundreds of millions of people worldwide.
Oliver Schusser, Apple’s vice president of Apple Music: “Apple and Shazam have a long history together. Shazam was one of the first apps available when we launched the App Store and has become a favorite app for music fans everywhere. With a shared love of music and innovation, we are thrilled to bring our teams together to provide users even more great ways to discover, experience and enjoy music.”
One of the first moves that Apple intends to take is making the Shazam App ad-free in the not-too-distant future, which will be appreciated.
While Apple was awaiting the EU Commission’s Antitrust ruling, they’re legal team were busy filing four new trademarks of Shazam under the Apple brand. The trademark filings with the U.S. Patent and Trademark Office revealed that Shazam could be integrated into future AR content and added to CarPlay. See our trademark report for more information here.
Shazam has been downloaded over 1 billion times around the world, and users identify songs using the Shazam app over 20 million times each day. With pioneering innovation in music identification, Shazam helps people discover, interact with and share video, audio or printed content across devices and mediums — and allows music fans to follow their favorite artists and share in the thrill of discovery.
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