Over the last 24 hours Apple has released two new iPhone X related videos and filed a couple of iPhone X related trademarks in Hong Kong China including one for “A12 Bionic” that carries Chinese text.
Shot on iPhone XS — Experiments in 4K, Slo-mo, and Time-lapse — Apple
A first look at stunning video shot on the new iPhone XS – the highest quality video of any smartphone. Water, fire, metal and light were used to create these mesmerizing scenes using 4K, Slo-mo, and Time-lapse.
Apple iPhone XS — Everything to know in 54 Seconds
Welcome to the big screens: iPhone XS and iPhone XS Max The ‘Super Retina’ comes in two sizes — including the largest display ever on an iPhone; Advanced Face ID; The smartest, most powerful chip in a smartphone; A breakthrough dual-camera system;. They provide faster wireless charging; Gigabit-class LTE; and a new level of water resistance.
New Apple iPhone Trademark Filings in Hong Kong
A12 Bionic (in Chinese)
After the iPhone event on Wednesday, Apple filed for two trademarks relating to the new iPhones. The first is for the A12 Bionic. In Chinese it appears with a native interpretation as presented below.
Apple filed their trademark for A12 Bionic using Chinese Text in Hong Kong under International Class 09 with verbiage a mile long. Some of what it covers includes the following:
“Computers; computer hardware; handheld computers; tablet computers; telecommunications apparatus and instruments; telephones; mobile telephones; smartphones; wireless communication devices for the transmission of voice, data, images, audio, video, and multimedia content; network communication apparatus; handheld digital electronic devices capable of providing access to the internet and for the sending, receiving, and storing telephone calls, electronic mail, and other digital data; wearable computer hardware; computer game software; downloadable pre-recorded audio, video and multimedia content; smart watches, smartglasses, televisions, set top boxes, and audio and video players and recorders; virtual and augmented reality displays, goggles, controllers, and headsets; 3D spectacles; eyeglasses; sunglasses; spectacle lenses; optical glass; optical goods; optical apparatus and instruments; motor vehicle audio apparatus; voice recording and voice recognition apparatus; earphones; headphones; microphones; televisions; television receivers and monitors; set top boxes; portable remote-controlled car retarders; fingerprint examination machines; human face recognition apparatus; fingerprint scanners; biometric scanners; biometric retina scanners; biometric iris scanners; biometric fingerprint locks; and holograms.”
It’s interesting to see the A12 Bionic associated with “Holograms, virtual and augmented reality displays, goggles, controllers, and headsets; 3D spectacles; eyeglasses; sunglasses; spectacle lenses; optical glass; optical goods; optical apparatus, as it would suggest that the Head-Mounted Display System patent covered this morning will be using a future version of Apple’s bionic chip to pull off some the mixed reality and holographic content for the display.
Apple’s new 2018 iPhone XR uses an LCD display instead of an OLED display and Apple calls this LCD display “Liquid Retina.”
In the Hong Kong trademark filing in-part below you can see that Chinese text has been added to the Liquid Retina branding.
Apple’s new trademark was filed under International Class 09 covering hardware such as monitors, display screens, head mounted displays, AR displays, goggles, eyeglasses and more.