Today our ‘At the End of the Day’ report touches on 7-Eleven accepting Apple Pay, last minute rumors about what to expect from Wednesday’s iPhone event and a new smart speaker study surfaces from Adobe’s CMO showing that consumers are expanding their searches on smart speakers beyond music and weather requests.
7-Eleven has published a press release that states the following: “For many smartphone users, shopping at 7-Eleven stores just got even faster and more convenient with the touch of their smartphone or smartwatch. 7-Eleven, Inc. – the largest chain in the convenience retailing industry – now accepts Apple Pay, which is transforming mobile payments with an easy, secure and private way to pay, and Google Pay for contactless payments at participating U.S. stores.
Support for each service is expected at most U.S. stores throughout September and adds to the company’s portfolio of mobile payment options that includes Samsung Pay.
Gurmeet Singh CDO and CIO of 7-Eleven: “Frictionless experiences are the future, and digital payments are key to such experiences. Consumers prefer shopping at retailers that offer digital payment capabilities. The ability to pay with their smart device gives consumers one more reason to shop at 7-Eleven.”
Apple Pay is easy to set up and users will continue to receive all of the rewards and beneﬁts offered by credit and debit cards. In stores, Apple Pay works with iPhone SE, iPhone 6 and later, and Apple Watch.”
Supply Chain analyst Ming-Chi Kuo has made some last predictions and perhaps a spoiler list. To make sure there’s little to be surprised by, the analyst says that Apple’s lower end MacBook is to get Touch ID and the Apple Watch Series 4 is to gain an ECG feature. If true, Apple’s patent-pending feature that surfaced at the U.S. Patent Office in 2016 will be a patent fulfilled.
Note that the patent graphic is not relevant as it’s a utility patent and not a design patent. You could check out the other little things that Kuo is predicting here.
Nearly a Third of US Consumers Now Own Smart Speakers
CMO.com (by Adobe) delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs, senior marketers, and their teams become better marketers and deliver standout experiences in a digital world.
Today CMO published a new report titled “Study Finds Consumers Are Embracing Voice Services. Here’s How.” The report notes that consumers’ use of voice services is on the rise, according to new research by Adobe Analytics, which surveyed over 1,000 U.S. consumers. The study found the most common voice activities are asking for music (70%) and the weather forecast (64%) via smart speakers. Other popular activities include asking fun questions (53%), online search (47%), checking the news (46%), basic research/confirming info (35%), and asking directions (34%).
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The study also uncovered some newer voice-based tasks. Thirty-six percent of consumers surveyed said they use voice to make a call, 31% do so for smart-home commands, 30% for shopping/ordering items, 17% for food delivery/takeout, and 16% for flight/hotel research.
Colin Morris, director of product management for Adobe Analytics: “Technology trends come and go, but we think voice is here to stay. Consumers continue to embrace voice as a means to engage their devices and the Internet. It’s a trend that has fundamentally changed the face of computing.”
The Adobe report, written by Giselle Abramovich, provides an additional 12 slides about key findings of the study that you could check out here.
Whether there’ll be any updates coming to Apple’s HomePod on Wednesday is currently unknown, but there could always be a surprise, so stay tuned.
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