Patently Apple posted a report on Friday titled “Apple Watch still the Runaway Smartwatch in the World in Q2 2018 with Series 1 still the Preferred Model.” Then a rumored photo of Apple Watch 4 came to light showing a thinner model. While Google was to challenge Apple Watch by introducing the Pixel Watch later this year, a company official told Tom’s Guide in an interview that their first watch won’t debut this year.
With barely a month to go until Google holds its annual Pixel event, it seems as though one of the most anticipated announcements won’t be happening. In an interview at IGA on Friday with Miles Barr, director of engineering for Wear OS, former Macworld reporter Caitlin McGarry of Tom’s Hardware learned that Google won’t be releasing a watch this year, as had been previously rumored.
Barr said in the interview: “To think of a one-size-fits-all watch, I don’t think we’re there yet,” Barr said. “Our focus is on our partners for now.”
The report further noted that “For now, Google works with companies who make Wear OS devices to approve designs and suggest new features, and will continue to do so for the foreseeable future rather than make its own watch.”
While Android fans will be sorely disappointed not knowing whether the project was canceled, delayed, or simply never existed, it sure sounds like Google just lost their nerve, chickened out or simply dropped the ball.
Google’s Pixel smartphone has yet to make a dent against the iPhone and the thought of being unable to make a dent against Apple Watch probably forced their hand in the short run until they could actually bring something new to the wearables sector that could take Apple by surprise. Of course that may never happen. For now, you could check out the full Tom’s Guide report here.
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