Apple is expected to launch three new iPhones next month, and if a new survey is any indicator, then Apple should indeed be preparing for a pretty massive launch.
According to the latest survey from Loup Ventures, which aimed to discover if people are planning on upgrading their iPhone(s) this year or not, even in a small sample pool quite a few people are indeed looking to get a new iPhone. Based on the data, which includes 530 iPhone owners, 48 percent of those surveyed are planning to upgrade their iPhone this year.
Compare that to the 23% that were planning on upgrading back in September of last year, based on Loup Ventures’ own data. Interestingly, the graph above actually shows that in June of last year that upgrade number was sitting at 25% — so it actually went down in the month that Apple announced the new iPhone lineup, including the iPhone X.
Will Thompson and Gene Munster are the authors of the new survey, and admit that the data is an outlier. However, they also state that the results more than likely show “a positive indicator of upcoming iPhone demand”.
Digging a bit deeper, of those surveyed who plan to upgrade, a total 42% said they will be picking up an iPhone from the 2018 lineup. 18 percent said they’ll be upgrading to the iPhone X, which launched late in 2017. Lastly, 19 percent of Android device owners said they will be switching to an iPhone at some point in the near future.
Apple is expected to launch the iPhone X’s successor, along with another, larger OLED iPhone option that will measure in at 6.5 inches. This year is expected to be an “S” upgrade, with improvements to overall speed and camera performance versus last year’s iPhone X. The third option will reportedly be a 6.1-inch iPhone with an LCD display.
Just like with many surveys, the sample size is so small that it’s definitely not a clear indicator of what’s probably going to happen later this year. However, as the authors of the survey note, this may indeed be a good sign of positive things for Apple as it gears up to launch three new iPhones in just a few weeks.
Are you planning on upgrading your iPhone this year? If so, to which rumored model?