Snapchat rolled out a massive redesign to its app in November of last year that stirred quite a bit of controversy. Back then, the company’s CEO Evan Spiegel said that despite the backlash, Snap was going to stick to its new design and make improvements to it to find contents and friends easier.
More than six months later, Snap is now blaming the same design for a decline in its daily active users. The company reported 188 million active Snapchat users in Q2, 2018, down from 191 million it reported in the quarter before it.
Snap’s CEO Evan Spiegel blames the two percent decline in daily active users to “the disruption caused by our redesign.” Overall though, Snapchat saw a small increase in its Monthly Active Users. Despite the decline in active monthly users, Snapchat saw its revenues jump to $262.3 million, up by 44 percent from the same quarter last year.
The company will continue to work on improving the app based on community feedback.
It has been approximately six months since we broadly rolled out the redesign of our application, and we have been working hard to iterate and improve Snapchat based on the feedback from our community. We feel that we have now addressed the biggest frustrations we’ve heard and are eager to make more progress on the tremendous opportunity we now have to show more of the right content to the right people.
The CEO is positive that since Snap has addressed most of the issues with the redesigned app, it should now be able to attract more users whilst also being able to turn them into a regular user by showing great and relevant content to them.
Snapchat’s growth since last year has taken a huge beating due to the onslaught from Facebook and Instagram. Facebook has been rapidly improving Instagram Stories by adding new and innovative features to it which coupled with the improved discovery has led users to flock to it. While Snap is also making continued improvements to its app, discoverability continues to remain a big issue with the service.