In our End of Day report on Wednesday we reported that Samsung was reportedly going to take a “Shotgun” market approach that would include selling more models sold throughout the year instead of introducing two main models twice a year. This would keep their line-up fresh so consumers making a purchase at any time of the year would end up with better specifications over the old methodology.
It’s being reported today that Samsung is also considering merging their Galaxy S9 with their Note smartphone to provide a stronger offering. The timing of this idea wasn’t discussed in the report.
The report stated that “Samsung is considering simplifying its flagship smartphone lineups by merging the Galaxy S Plus and Note smartphone series to reduce cost amid its falling profits in the smartphone business
The streamlining has been under consideration for the past year at Samsung, and the firm’s vendors and partners have been notified of the possible reduction in the number of flagship smartphones the company rolls out each year.
Over the past years, the tech giant has launched the Galaxy S smartphone and its larger variant S Plus in the first half of the year while launching the Note model in the second half.
The S Plus shares almost the same hardware and software specifications with the Note except for the latter’s signature feature, a stylus pen.
Those who support the simplified lineups at Samsung say the plan could reduce costs. Profits have been on the decline in recent months,” as we reported on July 6th.
The plan could make sense if Samsung introduces their highly anticipated folding smartphone in Q1 2019. Even with that aside it makes sense to better compete with Apple.
Adding something of value to Plus-size models could strengthen Samsung’s line-up against the iPhone. It would also be getting ahead of Apple adding Apple Pen functionality to their higher end phone in the future and give Samsung something of interest to market against the iPhone instead of their current faster downloads ad which is lame.
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