Our friends in the U.S. have long had YouTube Red, which a subscription service which offered videos from major networks and other originals without ads. YouTube has announced this evening YouTube Red is now becoming YouTube Premium—and it’ll soon launch in Canada (!).
YouTube Premium includes the new YouTube Music, which offers ad-free listening with offline downloads, plus original YouTube series and movies, on top of ad-free YouTube viewing.
The new Premium service will “roll out soon” in existing YouTube Premium markets of the U.S., Australia, New Zealand, Mexico and South Korea.
YouTube Premium Landing in Canada Soon
But new markets are “coming soon”, which includes Canada, along with Austria, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland, and the United Kingdom. YouTube says they look forward to more expansion throughout this year and beyond.
As for pricing, YouTube Premium will cost $11.99 USD per month in the U.S., while YouTube Music on its own will cost $9.99 USD per month.
YouTube Premium is geared towards ‘cord cutters’, as many now have streaming options aside from traditional cable TV.
YouTube Music Launching Soon in Canada
Here’s how YouTube explains its new Music service:
The days of jumping back and forth between multiple music apps and YouTube are over. Whether you want to listen, watch or discover, it’s all here. YouTube Music is a new music streaming service made for music: official songs, albums, thousands of playlists and artist radio plus YouTube’s tremendous catalog of remixes, live performances, covers and music videos that you can’t find anywhere else – all simply organized and personalized. For the first time, all the ways music moves you can be found in one place.
There will be a new YouTube Music app, which will feature a personalized home screen which “dynamically adapts to provide recommendations based on people’s listening history, where they are and what they’re doing.” YouTube gives the example of if you’re at the airport, YouTube Music will suggest playlists to relax you, or if you’re at the gym, it’ll suggest high tempo beats.
If you’re a Google Play Music subscriber, Google says “you get a YouTube Music Premium membership as part of your subscription each month.”
Existing YouTube Red markets such as the U.S., Australia, New Zealand, Mexico and South Korea will see YouTube Music launch on May 22nd.
Canada, along with Austria, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland and the United Kingdom, will see YouTube Music launch “soon”.
Will you be subscribing to YouTube Premium when it launches in Canada? If we convert American pricing to Canadian, it could cost about $15 or so per month (which includes YouTube Music). As for what networks will be included in the service here, we’ll have to wait and find out.