Strategy. It’s a big word in business. It’s a big word in sport. In fact, it’s a big word in everything we do. If you really wanted to find out just how important having a strategy is then you’d uncover the very fact that you have a strategy for doing absolutely everything in your life… without exception!
For leaders, strategy is how we plan to get the results we’re after in any area of our business. It’s also the way you plan to get that result with and through the people you lead. And I’m all for having a well thought out and planned strategy for improving the results I get in my business and life. The only problem with that strategy is you’re team aren’t the least bit interested in your strategy! And you’ll never sell it to them because they don’t care.
Why? It’s pretty simple really…
Having a strategy takes care of the minor details and small steps that you plan to put in place in order to reach a desired outcome. In most cases, a strategy stops at the WHAT and HOW. And the WHAT and HOW are never going to get your team motivated. To do that you need to know your big reason WHY. Why did you choose to become a leader? Why did you decide to take on greater responsibility? Why did you choose to step up and be accountable for getting results?
If you’re thinking it was because of age, experience or money then you’ve been sadly misguided and your results would indicate that. Knowing your own big reason WHY is all about connecting with a deeper sense of purpose to what you do. It takes the strategy you have and gives it meaning. It builds emotion. Nothing will happen in the workplace until an emotion gets triggered.
So the next time you’re thinking up the next strategy to implement, I want you to STOP and ask yourself the following 5 questions:
– For what purpose am I doing this?
– What will it give me/my team?
– What will it mean for us?
– What’s a good example of this in practice right now?
– What’s the highest intention we have in doing this?
Answer these 5 questions convincingly and you’re well on your way to engaging your team in the strategy you’ve designed. You even generate the added bonus of a deeper level of commitment from them in helping you to implement it. Now everyone wins!
Here’s to higher success