Apple has managed to poach three more Amazon Studio executives for its video team. This includes Tara Sorensen, previously the head of Amazon kids programming; Carina Walk, previously international development executive; and Tara Pietro, formerly head of business affairs at Amazon.
Tara Sorensen will take up a similar role at Apple and will be reporting directly to Zack Van Amburg and Jamie Erlicht. As for Carina Walker, she will be the international creative executive at Apple’s video team, while Tara Pietri will head Apple’s legal affairs division. Apple has been bolstering its video team as it prepares itself to produce more original content. The company has already ordered Ronald D. Moore of “Outlander” and “Battlestar Galactica” fame to create a new sci-fi drama. Additionally, it has also ordered Steven Spielberg’s Amblin Television to create a reboot of “Amazing Stories.” There’s also another untitled morning show drama featuring Reese Witherspoon and Jennifer Aniston.
While Apple has been slowly but steadily been strengthening its video team, Amazon’s video team has gone through some major changes over the last few months. It all started with Roy Price, Amazon Studios president, being removed from his position on sexual harassment allegations. Another notable executive who has left the company is Conrad Riggs.
So far, Apple’s original TV programming content has not met with much success, with its “Planet of the Apps” and “Carpool Karaoke” shows being slammed by many for being boring.
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