Today, TechCrunch has a look at what YouTube is calling “Reels.” This is a feature that will work like Stories, just as you have seen on Snapchat and Instagram. They will make it possible for YouTube creators to create quick, easy-to-digest videos. Reels will have their own tab on a creator’s page, too, which should make them easily discoverable.
There are some key differences being installed, though. First and foremost, the Reels won’t have a temporary badge applied to them. Meaning, they aren’t ephemeral messages that disappear after 24 hours or any other stretch of time. And Reels will work as a collection of videos, apparently, with creators having multiple Reels, each of which can have its own set of videos.
The videos inside these Reels will be “a few quick mobile videos of up to 30 seconds each,” and creators will be able to add text or filters to the videos to help spice them up. There will be “YouTube-y stickers” as well, and creators will be able to link the videos inside Reels to their longer video content.
It will be interesting to see how YouTube seems the idea of Reels, and, perhaps most importantly, how they are displayed on YouTube (both on the desktop and the mobile experience) without feeling like they are being shoved into our eyeballs.
The new Reels feature is being tested right now among a small number of YouTube creators, and there is no word on when it will see a wider launch.
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